OUR STORY
In 2015, we started our business with a passion to share the incredible nature of Alta and the unique experience of being in harmony with our surroundings. Our journey began with a desire for personal development, not only for ourselves, but also for our visitors, whom we wanted to inspire and give memories for a lifetime. We knew that Alta has a magical nature that deserves to be shared – from the endless mountains and snowy landscapes in winter, to the quiet summer evenings and the midnight sun. Over the years, we have developed an offer that focuses on the simple but powerful experience of nature, where our customers can disconnect from everyday life and truly experience magical moments. We offer activities such as fishing, snowmobiling, river boat trips and of course, the majestic Northern Lights, which light up the sky in winter. Our customers get to experience Alta both summer and winter, in our beautiful tents, which provide a comfortable and rustic base for their adventures. What makes our experiences unique is the closeness to nature that we can offer. Whether it’s standing out in the silence and fishing in a crystal clear river, or feeling the adrenaline rush as you zip through snowy landscapes on a snowmobile, our goal is always the same: to provide an authentic and personal experience. In addition to the activities, we ensure that our guests get the feeling of true relaxation and presence – whether it’s by sitting around the fire on a warm summer evening or enjoying the starry sky on a cold winter night. We have been fortunate to share our passion and experiences with people from all over the world, while developing ourselves as both people and as a company. Giving back to nature and our visitors is at the core of everything we do, and we look forward to every new experience and the opportunity to showcase the amazing nature that is Alta.
OUR NATURE IN FINNMARK
Finnmark is a land of contrasts, a place where nature changes dramatically from season to season. Each season has its own unique magic and strength, providing both challenges and unforgettable experiences. Winter in Finnmark is a time of raw power. When the snow falls heavily on the landscape, Alta and all of Finnmark are transformed into a winter adventure. Winter storms can rage across the plateau with their fierce force, and the night can be long, but also incredibly beautiful. The clear, cold air, the deep silence and the dazzling snow reflecting the northern lights that illuminate dark winter nights, create an almost magical atmosphere. It is a time to experience snowmobiling through snow-covered landscapes, fishing in frozen lakes, and being close to nature in a way that few other places can offer. Spring is short but intense. When the snow melts and the rivers begin to flow again, the landscape comes to life with an explosion of green. The first rays of sunlight hit the mountains, and the clear air gives a feeling of renewal. Spring in Finnmark is like a preparation for summer, a time to enjoy the rising warmth, the first flowers, and a landscape that transforms from white to green. This is also a time when river boat trips along the emerald green rivers provide a peaceful experience, while nature almost explodes with life. Summer in Finnmark is a time of light. The eternal sun stays above the horizon 24/7, and the long, bright summer nights give a magical feeling of timelessness. This is when Finnmark’s coastline, fjords and mountains really show their best. The bright summer sky, with the sun that never quite sets, provides opportunities to experience both peaceful fishing trips on the sea and magnificent hikes in the mountains. The nights are filled with the sounds of nature, and you can experience the unique light of the midnight sun, which colors the landscape in golden and red tones. Autumn brings with it a calmer atmosphere. The crisp air is getting cooler, and the mountains are beginning to take on their autumn colours – golden yellows, deep reds and oranges decorate the landscape. It is a time for hunting and fishing, a time to experience the peace of nature before winter sets in. Autumn in Finnmark can be a time for reflection, to feel the silence and the impressive landscape preparing for the cold season. Finnmark is a place that not only gives you a place in nature, but also gives you a place in the heart of its unpredictable and wonderful rhythm throughout the year. Each season brings new opportunities to experience its grandeur, whether it is the winter storms that create drama, or the calm, bright summer evenings that bring peace. Finnmark’s nature is a haven for those seeking something real and authentic, a place where you can find both adventure and peace.